Marketing Innovation Certification

Marketing Innovation Certification

Provided by the Junior Achievement Florida Foundation

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Why Junior Achievement?

For over a century, Junior Achievement (JA) has been recognized by business and educational institutions as a leader in work and career readiness education and development. JA’s proven learning experiences merge academic concepts with experiential learning to positively impactskillsets and mindsets that result in greater competencies valued by employers. With nearly 400,000 industry partners nationwide, businesses trust Junior Achievement as a workforce solutions provider through their support of innovative pathways to career attainment and the forming of key skills tied to business, marketing, entrepreneurship, and finance. Industry partners provide nearly 175,000 business professional volunteers to support close to 4.5 million K-12 students across the country annually to help prepare them for the world of work. According to research by Ipsos, 84% of those surveyed who participated in Junior Achievement as students say JA influenced their professional development and 81% say it influenced their career path, with 80% reporting their careers as “extremely satisfying.”

The Marketing Innovation certification is Junior Achievement’s next iteration of innovation in talent development by providing Florida high school students the opportunity to earn a qualified credential tied to a rapidly growing sector of the state’s workforce. Endorsed by over twenty of Florida's top employers, workforce development boards, post-secondary institutions, and public-school districts, The Marketing Innovation certification verifies a students' abilities to showcase the critical hard and soft skills required to be part of highly effective teams across a diverse set of industries that are in need of qualified marketing, innovation, and business development professionals.

About Certification

The Marketing Innovation Certification shall be awarded to students who demonstrate mastery of essential marketing skills to develop, communicate, and lead innovative solution design. Developed in partnership with educators and industry leaders, and supported by more than 100 businesses in high demand fields, acquiring this certification verifies that an individual has demonstrated the knowledge and skills to compete for high growth careers.

The Marketing Innovation Certification aligns to 150 hours of Marketing, Management, and Entrepreneurship principles within the marketing, sales, and service career clusters!  

This certification requires passing the Fundamentals of Marketing Innovation certification test as well as two of the three tests listed below:

Generating a Marketable Idea

Creating a Business Plan

Launching a Marketing Start-up

Why Get Certified?

Marketing expertise helps build trust and credibility while providing resources to help make informed decisions in business. This credential recognizes the multi-faceted approaches to marketing and innovation encompassing a wide range of platforms and techniques to get a message across. Traditional print, radio and television marketing has been enhanced with ever-growing digital marketing through social media, content platforms and virtual techniques. The choice of marketing platforms and techniques depends on many factors, such as target audience, budget, industry, and goals. This marketing certification encourages those interested in this field to create and innovate through verbal, digital and visual techniques to effectively communicate ideas and innovations.

For more information on the Marketing Innovation Certification, contact:

Olivier Millour

Phone: (813) 631-1410

Email: olivier.millour@ja.org